Salesforce + SteelBrick = Accelerating CPQ Innovation
  • SteelBrick is a vendor that offers configure-price-quote (CPQ) functionality. Essentially what that means is that it allows organizations to offer highly customized pricing and quoting to different customers.
  • Providing accurate, timely and consistent pricing for customers often makes the difference between a closed-lost and closed-won deal. It also impacts satisfaction and loyalty, which can lead to long-term relationships and improved sales growth.
  • The process of “Configure, Price, and Quote (CPQ)” can be complex in many organizations, especially for manufacturers with vast product lines. So how then do you manage to price and quoting efficiently in order to serve prospects and customers more effectively?
  • The answer lies in Salesforce Sales Cloud and SteelBrick CPQ. While many customers can achieve an automated pricing and quoting system by maximizing standard Sales Cloud CRM functionality, other customers require the use of a more sophisticated tool such as Salesforce SteelBrick CPQ.

SteeelBrick CPQ Benefits

  • Quickly create quotes and proposals
  • Increase productivity of sales team to close more deals
  • Increase deal size / up-sell and cross sell
  • Eliminate errors in pricing and contracts
  • Increase sales team morale
  • Rapid implementation
  • Robust configuration capabilities
  • Easily create price books and discount tiers
  • Quickly build Quotes using templates
  • Automate contract execution

One of the biggest advantages of Salesforce CPQ is that it helps your company close deals more quickly by optimizing and automating the quoting and contract process. Salesforce CPQ accomplishes this by automating the quoting and contract process and keeping current customer data like terms, pricing, and discounts. CPQ also automates the approval process, removing the waiting period associated with traditional sales operations approvals. This in turn allows more deals to be closed and increases the odds of a successful deal by removing a key time period of uncertainty when clients may have second thoughts.


By their very nature contracts are meant to be accurate and to lock both parties into an agreed upon business relationship. This means that if there are errors in the sales quotes used in the contract, this can result in significant lost revenue for your company or a loss in confidence by the client if the contract does need to be changed at the last minute. Yet mistakes are almost bound to occur when salespeople spend hours manually creating quotes and configuring them to the client. By automating this process with Salesforce CPQ software, many of the most common human errors can be eliminated. Additionally, by accessing the most current customer data from Salesforce CPQ, sales reps can provide each client with the correct products and services and with the right promotions and pricing.


In today’s age of connectivity and social media, clients have come to expect a personalized experience with the companies they do business with. This is particularly true at high-value contract levels. Your sales quotes must take into account all the unique factors that affect your client and your relationship with them. Salesforce CPQ greatly increases the ease of personalizing your sales quotes and helps you quickly and easily see all the factors that may go into pricing considerations. Salesforce CPQ also provides sales reps with key insight into which products and services a given client might be most interested in, creating valuable upsell and cross-sell opportunities for existing clients.


The net results of reducing errors and contract lead time and personalizing your sales quotes is an overall more streamlined quote and contract process. Quotes can be performed in real time with high accuracy, avoiding the need to get back to clients and ensuring that the sales process continues smoothly and builds on the momentum you have established in your meetings or presentations. With Salesforce CPQ software, if your client is ready to close the deal, you will be too!

Increase Sales

The primary goal of Salesforce CPQ software is to help companies increase their sales and profitability. Salesforce CPQ delivers on this goal with its powerful options and features and unbeatable performance. According to data from Salesforce, companies that implement CPQ software increase their average deal size by a massive 105%!

We’re Professionals To Grow Your Business!

Automate your CPQ (configure, price, quote) and billing processes with Salesforce Lightning and Steelbrick CPQ.

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