Telecom Marketing

The telecoms industry has always been ultra competitive, whether it’s tariff wars, data deals or the latest handset exclusives. Today, digital transformation has only intensified the challenges, as today’s connected consumers increasingly expect brands to engage with them across every available digital channel. In fact, research shows 51% of customers say they will become more loyal to telecoms companies when they have good experiences. Helping telecoms earn the attention of prospects, increase brand visibility and convert prospects to customers. We support the digital marketing team in their short-to-long term marketing plans by reaching the region-specific new product launches, programming and pricing plans to the targeted customer segments. We also help them in capturing the customer behavior as response to the campaigns on the digital media by collecting the metrics and providing the value-added analytics.

We strengthen and supplement in-house marketing capabilities for telecoms--and work with executives on strategic marketing and ROI planning.

We help in marketing your products and services to the residential and business customers including the identification of the potential ones to be targeted. The marketing techniques vary for each sector. Aim of Shasta is to generate the highest level of revenue from your network and strengthen customer loyalty. In residential markets, focus is on selling bundles of products to customers, while in business sectors, aim is to build strong relationships as a means of reaching out to them.

CMS Based Fully Responsive Website

We ensure your employees have the tools they need to easily manage the utility value of the web presence with the feature-rich, flexible and highly secure Content Management System (CMS). Seamless integration of the contents into the CMS help our customers launch full scale, intuitive corporate websites and enhance customer engagement by providing them with informative, targeted content based on their unique profiles. The CMS implementation allows you to create and implement websites with attractive lay-outs using responsive and adaptive templates. CMS ensures your portals are seamlessly and securely integrated and aligned with your expectations on the customer behavior.

Fully responsive and adaptive site design ensures your content looks great on all devices. Templates standardize the presentation of the content to keep the  consistency in design thus by  improve the usability. Administrators will appreciate the easy to use console that provides a framework for content publishing and approvals.  Our CMS integration includes the social media and Google Analytics!

Online Form to Lead Conversion

With STS, the interactive Online Lead Forms is simplified! We help visitors achieve the goal that drove them to your website. Much higher percentage of visitors convert into leads. Our primary focus would be to help you with Optimized templates, Multi-step Lead Forms, Interactive questions. Also, you can increase the quality of your inbound leads. STS makes it easy to ask the right questions in order to qualify your leads early on, so that you can follow-up with them while they're still hot. We help you to build a form, customize the design, set up integrations, and go live in no time.

SEO and SMM

We begin the on-site optimization phase by reviewing the history and success of your website. In order to make recommendations on the SEO website content, that will increase the number of qualified visitors to your website, we first need to understand how your target audience is searching. Using a keyword research tool, we will dedicate time to finding which keywords and keyword phrases will generate visitors to every page of your site. We will then present you with our findings and together will hand pick the most relevant two to five keywords per page of content. The next step is to implement these keywords naturally into the content and meta tags on every page of the website. We help to build strategies and monitor overall digital marketing plan.

We provide the business intelligence driven data to analyze and make you to catch up on the industry trends and opportunities. This will help analyze the data from digital marketing programs, determine insights, and develop recommendations to optimize. We can help to track the end-to-end social media campaigns for given web portals and report the health of the company's online reputation on Facebook, Twitter, Google Plus and other social sites, online forums and communities.

Customer Profiling and Segmentation

Customer Segmentation is a term used to describe the process of dividing customers into homogeneous groups on the basis of shared or common attributes (habits, tastes, etc). Customer Profiling uses attributes, such as age, gender, income and lifestyles. Having these two components, managers can decide which marketing actions to take for each segment. We help customer segmentation, based on usage call behavior, i.e. the behavior of a customer measured in the amounts of incoming or outgoing communication of whichever form. STS helps build customer master information as one of the offshoots from the Enterprise Data Warehouse.

Customer Branding

In consumer markets, you can utilize broadband access to offer what is known as the triple play – telephone, video and Internet. This enables you to increase revenue and customer loyalty and protects your customer base against competitive activity from low-cost telephone service providers and indirect competitors such as cable network companies. Market your services to business customers using consultative selling techniques. Work with your customers to discuss their communication needs and provide advice on the services that meet those needs. The rapid changes in communication technology make it important to educate your customers on the relevance and benefits of new technologies.

We offer service providers, such as other telecommunication companies, online video publishers and content providers, access to your networks to carry their traffic. These are called carrier services which help you increase revenue for your business and enable other providers to extend their networks without building additional infrastructure. To market carrier services, communicate the benefits of a network with the reach, performance and capacity to meet customers’ needs.

We know its the increasing need of mobile telecommunication which threatens the voice revenue that was the mainstay of traditional telecommunication providers. Thus, it's important to develop your own mobile offering or work in partnership with other mobile operators to offer joint services.

Targeted Campaign Management

STS helps you categorize Targeted Marketing campaigns with various criteria:

  • Reactive vs. Proactive
  • Inbound vs. Outbound
  • Objective: Acquire, Service, Grow, Retain, Reward, Win back
  • Tactical vs. Strategic

We help in focusing marketing efforts on specific groups who are more likely to respond increases the chances that the marketing efforts will be relevant to those groups. When marketing is relevant, people are more likely to spend money on that service or product. Our analytical framework helps you for targeted marketing plan which starts with first identifying primary audience segments.

Once data is collected, it eliminates individual effort and focuses on the targeted audience. After identifying a key audience, you can deploy marketing efforts specifically at that audience. Utilizing our Enterprise Data Warehouse, we help API/3rd party integration with potential marketing campaigns which include promotional emails, mailed coupons, text messages, and online banner ads.

GIS enabled Marketing Tool

Location is fundamental to all services—cable, wireless, and wireline.

STS GIS platform, Improves operational performance and decision-making across the organization. Provides advanced mapping and real-time spatial analytics show new market opportunities. Reveals ways to maximize return on network investments, and support excellent service delivery. Strengthens the growth, customer service, and revenue. Locates areas of growth and market trends as they emerge. Early detection provides time to respond and a competitive edge. Allows test scenarios with spatial modeling tools to help choose optimal investments in network and operational resources. This ensures maximum return on investment (ROI). Can be used to monitor network performance. Fix issues before they affect service. Keep revenue growing.

Product Programming and Pricing

To win in the expanding market for business telecom and IT services, You will constantly need to prioritize mapping of the offerings of B2B service providers to the customer preferences. Lookout for opportunities and embrace the essential capabilities which helps in product profiling and pricing. Customer interests need to be better understood to tailor the products and services.

STS can help, End-to-end intelligent automation of the entire telecom order management lifecycle, from offers to quoting to order capture and order fulfillment — resulting in lower costs, faster order cycles, and dramatically reduced fallout rates.

Support for complex business rules governing multi-component orders, encompassing factors such as compatibility, dependency, eligibility, availability, serviceability, and fulfillment sequencing. Complete visibility across the entire order fulfillment system, as well as the ability to drill down to see the current status of individual orders and how relevant sub-processes are impacting the status. Predictive and adaptive analytics to power real-time marketing automation that delivers the right offer to the right customer at the right time—boosting offer acceptance rates and supporting proactive churn management strategies.

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